my style & values

 

I see myself as your partner and a member of your marketing and communications team. 

Illustrative Iconography from Mariclare Hulbert Consulting

A true partner helps you prioritize and set realistic goals. A true partner sticks to deadlines, is straightforward and honest, and represents you well. A true partner listens and earns your trust.
 
Through our work together, we will connect ideas and goals to actions. As an outside party, I have the clarity and emotional boundaries to see projects and strategies in a different way. This means approaching objectives with greater clarity and stronger results. 
 
My diplomacy can ease the tension in team meetings and my consideration of colleagues and collaborators keeps things running smoothly. You’ll rest easy knowing that the details are fully accounted for in our plan.

I am committed to anti-racism, anti-ableism, and equity. I do my best to hold myself accountable to these values in my day-to-day life and work, and to help hold my clients accountable within our work together. I value transparency, community, boundaries, and learning. 

 

My Expertise

Mariclare Hulbert Expertise Illustrative Iconography
  • Copywriting & Editing

  • Public & Media Relations

  • Marketing & Communications Thought Partnership & Mentoring

  • Project Management

  • Message Development

  • Digital Marketing Strategy & Storytelling

  • Fundraising Communications

  • Design Project Management

  • Multi-Departmental Campaign Management

Mariclare’s immense knowledge of and experience in arts marketing is unmatched. Her ability to build a long-term communications strategy has allowed us to concentrate on immediate goals while never losing sight of the overall mission.
— Abby Wood Meczywor, Former Director of Marketing & Communication, Jacob’s Pillow
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My Story

 

After years of working in-house within for-profit and nonprofit organizations in Massachusetts, New York, and Ohio, I was ready for a change.

I spent ten action-packed years as Director of Marketing & Communication for the internationally-renowned Jacob’s Pillow Dance Festival in Western Massachusetts (plus a brief interim stint as Director of Development AND Marketing AND Communication, yikes).  

At the Pillow I mentored an amazing team, marketed dance companies from all over the world, worked with journalists from The Washington Post, The New York Times, Boston Globe, NPR, and beyond, and broke ticket sales records year after year.

It was a transformative time in my life and career. It was thrilling and exhausting. Then life took me in a new direction, to Cincinnati.

I spent three years in Ohio, where I realized that I could serve a wider and more diverse community as a consultant. While serving clients, I also worked at the Down Syndrome Association of Greater Cincinnati, the largest regional Down syndrome affiliate in the U.S. I feel lucky to work with clients based in the dance field, arts and culture sector, health and human services community, and disability arts world.

I am now based in Rochester, NY, where I grew up. I love that my work gives me the opportunity to collaborate with brilliant artists, inspiring nonprofit leaders, and innovative small business owners from all over the U.S.

 
 
a group of dancers perform on an outdoor stage, surrounded by sky and tall green trees. Rolling hills stretch behind them, with and hundreds of audience members watch the performance, backs to camera.

My time working at Jacob’s Pillow was formative. Dark Circles Contemporary Dance; photo by Cherylynn Tsushima/Jacob’s Pillow.

MY RESUME

 

I started my career in the PR department of Dixon Schwabl, a top advertising, marketing, and branding firm based in Rochester, NY. I planned events and managed public relations campaigns for authors, accounting firms, landscape companies, telecommunications conglomerates, and arts clients.

I worked at Jacob’s Pillow Dance Festival from 2007-2016, serving as Director of Marketing & Communication for most of that time. I led a team of marketers, PR pros, customer service professionals, graphic designers, photographers, and videographers in all matters related to traditional and digital marketing, press and communications, social media, branding, and selling $2 million in tickets every year.

In Ohio, I managed school, medical, employment, and government advocacy outreach for the Down Syndrome Association of Greater Cincinnati, one of the largest regional affiliates of its kind in the United States.

My marketing and communications clients are based in New York City; Portland, OR; Los Angeles, CA; Tucson, AZ; Akron, OH; Washington, DC; and beyond.

 
 
 

things i'm passionate about

Illustrative Icon for Mariclare Hulbert Consulting, designed by Kate Ladenheim; light blue coffee to go cup with a fuscia pink sleeve, and a pink muffin
  • Art, especially dance

I love exploring museums, going to concerts and performances, and being introduced to new artists.

  • Disability & Access Advocacy

This is part of my job, and I care about it on a personal level.

  • Social Justice

Pushing for change and equity, always.

  • Sushi

Say yes to anything spicy tuna related.

  • Podcasts

Open to suggestions!

  • The Great British Baking Show

I’ve even watched the not-released-in-the-U.S.-seasons.

 

Image Descriptions: Bottom photo strip features candids of Mariclare in Ireland (walking through a park with tall trees) , Washington DC (smiling in front of the Capitol building), Cincinnati (in a purple dress, posing on a theater staircase), and the iconic dancer crossing sign at Jacob’s Pillow (a yellow crossing road sign, with a puffy tutu attached to the figure).