Image description: Mariclare, a white woman with long brown curly hair, types on a laptop. She is sitting at a wood table, with plants and a geometric black partition in the background. She wears a black jumpsuit and a cream belt. Photo by Natalie Sinisgalli/Embolden Your Brand.Consider me a member of your marketing and communications team.
If we work together, I see myself as your partner. Someone who:
provides advice, ideas, and provocations
helps you prioritize and set realistic goals
truly listens and earns your trust
is always straightforward and honest
and represents you well.
How We Work Together
I'll ask you about your goals and the challenges you’re dealing with. As an extension of your team, I will help transform ideas and goals to actions; as an outside eye, I'll consider your projects, materials, and strategies from a fresh perspective. This means helping you approach objectives with greater clarity and securing stronger results.
There are many ineffective, inequitable, or inaccessible systems in place in the arts and nonprofit world. I know these systems well, and I know how to help you work in and around them. I know how to communicate across siloed departments, organize nebulous details into a plan, and guide artists and organizations to approach their communications with creativity and authenticity.
I am committed to anti-racism, accessibility, feminism, and equity. I do my best to hold myself accountable to these values in my day-to-day life and work, and to help my clients maintain shared values within our work together. I value transparency, community, boundaries, and learning.
Mariclare’s Bio
My arts marketing, comms, and PR clients include service organizations, presenting institutions, arts nonprofits, dance companies, and individual artists and choreographers.
I started out in the PR department of Dixon Schwabl, a top advertising, marketing, and branding firm based in Rochester, NY. While there, I planned events and managed public relations campaigns for authors, accounting firms, landscape companies, telecommunications conglomerates, and arts clients.
I spent an action-packed decade as Director of Marketing & Communication for the internationally-renowned Jacob’s Pillow Dance Festival in Massachusetts, leading traditional and digital marketing, press and communications, social media, and branding. At the Pillow, I mentored an amazing team, promoted hundreds of dance companies from all over the world, worked with journalists from The Washington Post, The New York Times, Boston Globe, NPR, and beyond, and broke ticket sales records year after year.
After the Pillow, I spent three years in Cincinnati, Ohio, where I realized that I could serve a wider and more diverse community as a consultant. In addition to taking on a variety of arts clients, I managed school, medical, employment, and government advocacy outreach for the Down Syndrome Association of Greater Cincinnati, one of the largest regional affiliates of its kind in the U.S.
In 2019 I shifted to full-time consulting, in response to client interest. I've worked with marketing, PR, and communications clients based in the dance field, media arts, culture sector, health and human services community, and disability arts world. My clients are based in New York City; Rochester, NY; Los Angeles, CA; Tucson, AZ; Chicago, IL; Akron, OH; Washington, DC; and beyond.
Learn more about my services here, and check out my LinkedIn for resume details.
“Mariclare listens, like REALLY listens, and shows deep consideration for me as a person and an artist in our work together. I value her project management skills, her administrative wisdom, and her commitment to access. I trust her to represent me and share my work, and I have learned a lot from our relationship.”