consulting services
Public Relations/
Media Relations
These days, PR is so much more than writing a press release.
On top of traditional media like newspapers, magazines, radio, and TV, online outlets, podcasts, and social media influencers can help you tell your story. But you have to make sure your outreach is compelling, timely, and actually newsworthy. I will create a great media plan, write strategic press releases, pitch key journalists and influencers, and show you how to be your own media outlet using your website, email outreach, social media, and more.
Project Management
I’m an expert cat-herder, ahem, project manager.
Do you have a really important project coming up, and no bandwidth to manage it? I have 19+ years of experience making realistic and clear timelines; wrangling designers, videographers, copywriters, and your fellow staff members; chasing down approvals and details; and sending positive reinforcement and reminders along the way.
My gentle but firm approach ensures that everyone stays on time, and that we all understand the implications of falling behind.
“Mariclare is on my short list of favorite people to work with. Even with disorganized or unrealistic team members, she manages to assemble everything into a coherent and easy-to-work-with package. She sticks to her schedules, even when it seems impossible. And, did I mention she has a totally sharp sense of humor?”
Writing & Editing
Clear, concise copy is more important than ever.
It can be difficult to write your own story. I’ll help you dig through jargon or dense academic language to tell dynamic, clear stories and move your target audience to action. I’m comfortable asking the hard questions that will reveal the most compelling version of your message. Projects include brochure/program copywriting and editing, biography rewrites, email and social media copy recommendations, personal essay/Op Ed writing, and more.
Marketing Consulting/
Coaching
Strategic communications and marketing support.
Are you considering a new logo? Can’t even begin to create a leadership transition announcement plan? Do you just need another person with marketing expertise to help brainstorm solutions or give honest feedback? I’ve spent my career giving advice and guidance on all things marketing and communication; from strategizing social media efforts, writing email marketing messages, and managing direct mail campaigns, to planning full communications calendars, and more.
Your project doesn’t fit into one of the above categories?
Top Photo of Kinetic Light in DESCENT; photo by BRITT/Jay Newman
Image Description: Laurel Lawson, a white person with cropped hair, extends their arms spread wide, wheels spinning, supported by Alice Sheppard. Alice, a multiracial Black woman with curly hair, is lifting from the ground below. A starry sky appears behind them.