I work with arts clients on a project basis or on retainer.
I’m here to listen, take tasks off your plate, write and edit, build relationships, illuminate opportunities, and create plans and strategy. We can work together on a short-term project basis or on retainer for a longer timeframe. I offer services in the following areas, and for most clients, I create a custom plan that mixes and matches the services that best suit their goals.
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These days, PR is so much more than writing a press release.
Online outlets, podcasts, and social media influencers can tell your story just as powerfully as traditional media like newspapers, magazines, radio, and TV. But you have to make sure outreach is compelling, timely, and newsworthy. I will create a media plan, write strategic press releases, pitch key journalists and influencers, and show you how to be your own media outlet using your website, email outreach, social media, and more.
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All the details, accounted for and organized.
Do you have a really important project coming up, and no bandwidth to manage it? As your consultant, I can promise realistic and clear timelines; effective and supportive coordination of designers, videographers, copywriters, and your fellow staff members; exceptional attention to detail; and reinforcement and reminders along the way. My gentle but firm approach ensures that we stay on target.
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Are you proactively reaching out about your work?
I am not a booking agent, but I have years of experience helping artists share their work with presenters, curators, and festival producers. Together we will create a presenter packet or electronic press kit (EPK) that communicates your experience and work in a creative, clear, and compelling fashion. I can also create an industry outreach spreadsheet or even help facilitate outreach for your upcoming performance, making sure that the presenters, curators, and industry folk you want in the room get a personal invitation.
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Clear, concise copy is more important than ever.
It can be difficult to write about yourself. I’ll help you tell dynamic, clear stories that move your desired audience to action. I’m comfortable asking questions that will reveal the most compelling version of your message. Copywriting projects include strategic message development, program copy creation and editing, biography or artist statement rewrites, email and social media copy recommendations, personal essay/op ed writing, and more.
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Strategic communications and marketing support.
Are you considering undergoing a redesign for your company logo and style guide? Trying to create a leadership transition announcement plan? Do you need another person with marketing expertise to help brainstorm solutions or give honest feedback? I’ve spent my career giving advice and guidance on all things marketing and communication from strategizing social media efforts, writing email marketing messages, and managing direct mail campaigns, to planning full communications calendars, and more.
Image description: Polka dot notebooks and Dance Magazines are spread across a desk. Close-up on a hand writing a To Do list.
“Mariclare’s significant experience and passion for telling arts stories as well as her mental flexibility to stretch and help us identify, ‘what do we have to say when we aren’t promoting performances?’ makes her a creative thought partner and a valued contributor to NCCAkron’s team”