Broadway Bodies book cover. Ann Reinking, a tall slender dancer, stands with her legs in a V and hands on her shoulders, her wrap dress swinging. Bold title text reads: Broadway Bodies: A Critical History of Conformity, Ryan Donovan.

CLIENT

Broadway Bodies by Ryan Donovan

CHALLENGE

With the imminent launch of his first major title, author and scholar Ryan Donovan wanted to ensure that Broadway Bodies would reach beyond academic arts circles to resonate with Broadway fans and theater lovers.

WORK

I created a comprehensive press plan, researched an extensive list of Broadway dance and theater industry journalists, and pitched several news and media outlets with book launch news. I also provided Ryan with media training to prepare him for interviews, and built a targeted Broadway dance and theater digital influencer list to allow Ryan to connect directly with this audience to share his book.

RESULTS

The book sold out its first print run swiftly, and received press coverage in American Theatre magazine, Fjord Review, and Dance Magazine along with WNYC’s The Takeaway, NPR’s Books We Love, and Time Out New York’s “Let Me Tell You” Series.