Whether or not you get a feature in The New York Times Arts section is less about your size or your budget and more about presenting your work as timely, meaningful, and relevant to the folks reading the paper. It is NOT unattainable for individual artists and smaller nonprofits to get great coverage and build a national reputation.
I love helping artists and nonprofits understand the opportunities before them. Folks who are already doing wonderful work on a small or local scale can stretch to become known nationwide or invite big-time presenters to see their work or secure awards that always felt out of reach…